Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays.

September is the last month of the summer, the kids head back to school and the weather begins it’s transition. It’s the last month before the holiday season begins. And it means pumpkin spice is about to make an appearance everywhere!

Now, whether or not you like pumpkin spice (I hope you do, if not we can still be friends) and the cool weather months, these things make for great content. The months coming up are some of the easiest months to make content because ideas are abundant. There is always something happening, something to celebrate and great opportunities to engage your audience. And if you sell products, you are probably heading into some of your biggest sales months.

Why Do Holidays Make Great Social Posts?

What I love about holidays is that they seem to get the most interest and engagement on social media.

These celebrations are an opportunity to create content and offers of value. Blog posts, company news or articles can, on their own, be content to scroll right on by, but a fun celebration post (tied into your business offerings) can be a great way to grab attention and engagement.

Not all of the ideas in this post will apply to you. Pick the ones that do and use them to create great posts. In the list below I included some ideas you can steal and make your own.

If you are looking for more unique days to your industry, a simple Google search of “days of for [your industry]” usually brings up specific days to note. Also visit, NationalDayCalendar.com and NationalToday.com to find more ideas.

These dates of celebration are chosen for local businesses across the US for large and small businesses ranging from:

  • Restaurants
  • Cafe or bakery
  • Specialty foodservice and stores
  • Hair salon
  • local shops
  • fitness facilities and gyms
  • medical and dental offices
  • Farmers
  • Local entities like fire and law enforcement
  • Local service-based businesses like financial advisers, mortgage brokers, lenders, real estate agents, etc.
  • Any local brick and mortar business serving a local community

How to use this resource.

1. Create a content calendar and plan out your month’s strategy using the holiday topics below.

2. Start writing captions, finding or creating images (Canva).

3. Start scheduling images out on social a week ahead, using Facebook’s Creator Studio for Facebook and Instagram feeds.

Make your social successful, don’t schedule on the fly.

Here are some ideas for marketing opportunities in September 

If you are visual and like to print things out and post them where you can see them, as I do, then I made this printable calendar just for you.




Breast Cancer Awareness Month
ADHD Awareness Month
Black History Month
Eat Better, Eat Together Month
Financial Planning Month
LGBT History Month
Eat Better, Eat Together Month
Adopt A Shelter Dog Month



National Primary Care Physician Week – First Full Week of October
National Healthcare Food Service Workers Week – First Full Week
National Midwifery Week – Changes annually (end of September/beginning October)
National Customer Service Week – First Full Week
National Physician Assistants Week – Always October 6-12
National Food Bank Week – Week of October 16th
Veterinary Technicians Week – Third Week
National Save for Retirement Week – Third Full Week
National Chimney Safety Week – Week before Fire Prevention Week
National Fire Prevention Week – Week of October 9th
National Fallen Firefighters Memorial Weekend – October 8-9
Veterinary Technicians Week – Third Week


10/1 Homemade Cookies Day (Realtors share your favorite cookie recipe)
10/1 National Hair Day (Salon/Stylists – Share your top 5 hair care tips)
10/4 World Smile Day (Dentists, encourage your patients to share their smiles in the comments)
10/4 National Taco Day (Restaurants, have a taco special today)
10/4 Cinnamon bun day (Bakeries, have a special on cinnamon buns today)
10/6 National Noodle Day
10/7 Walk to School Day (First Wednesday) (all businesses remind your community of this day and to drive safely and keep a watchful eye for all the kids walking to and from school).
10/7 Child Health Day (Medical practices, share
10/7 National Coffee with a Cop Day (All businesses drop off coffee cards at a local sheriff’s department, or put a certain amount on a tab at a local coffee shop you love for the law enforcement who visit that day)
10/10 World Mental Health Day
10/10 I Love Yarn Day (Second Saturday)
10/10 National Motorcycle Ride Day (Second Saturday) (sell rider apparel or accessories? Or you just love motorcycles, organize a local ride)
10/12 National Farmers Day (Farmers Market Managers, post a special message to your farmers and ask the community to do the same. Whether you’re a business in the ag industry or not, you can always #ThankAFarmer for feeding us!)
10/12 National Savings Day (financial advisors or banks, share your top 5 savings tips)
10/12 Columbus Day (Second Monday)
10/13 The Navy’s Birthday
10/14 National Emergency Nurse’s Day (Second Wednesday)
10/14 Dessert Day (Restaurants, feature photos of your desserts, other businesses share recipes of your favorite desserts)
10/15 Get to Know Your Customers Day (Third Thursday of each Quarter)(All businesses, ask questions of your Customers that help you get to know them. Use celebration of this day as a reason to speak to your customers – make it a whole week event and offer specials to thank them)
10/17 National Pasta Day (Restaurants, pasta specials)
10/21 – Support your Local Chamber of Commerce (All businesses, post Thank Yous or share your local chamber story)
10/19 National LGBT Center Awareness Day
10/19 Seafood Bisque Day (Soup specials)
10/21 – Reptile Awareness Day (Veterinarians, Pet Shelters, Pet Stores, share your services for reptilian pets and educate and raise awareness of  threats to the natural habitats that our reptilian companions rely on to survive)
10/29 – Cat Day (Vets, Pet Shelters, Pet Stores, honor our kitty cat friends)
10/31 – Halloween (Safe Trick or Treating, Participate in a Trunk or Treat) pending COVID restrictions this year!



This is where you want to share anything happening in your local area. 


School began a few weeks ago here, but it’s still relevant and school events are about to begin as well. Cheer on the local students, teachers and administration – especially in this time of COVID. Thank the schools (tag them) and show support to the students. 


Not everything you post has to be about your business, and it shouldn’t. A shout out to your local community will go a long way.


Think of events, big or small, that can help get your businesses brand out into the community. How can you contribute to your community? What is going on in your community that you can support (did your local high school football team win big? Celebrate! Check your local news sources to find these feel-good stories and use them!


Easily Create Your Social Media

These plug & play Canva templates help you create consistent social content with little effort and time.


Visit the link below to request access to the Free Canva Mastermind Group: https://www.SmartMarketingSquad.com/free-group/ Check your email for your free Canva templates to start using today.

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