Why Do Holidays Make Great Social Posts?

You can take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the “unofficial” holidays. 

What I love about unofficial and official holidays is that they seem to get the most interest and engagement on social media.

Use them as an opportunity to create content and offer value. Blog posts, company news or article can, on their own, be content to scroll right on by, but a fun celebration post (tied into your business offerings) can be a great way to grab attention and engagement.

Not all of these will apply to you. Pick the ones that do and use them to create posts around topics of conversation. 

For example, this month’s Memorial day weekend will be filled with patriotic flags and military posts, rather than adding to the noise a “thanks for your service” or “let’s remember” post, offer something. Put up an offer for dinner and drinks for Veterans, if you or your employees are Veterans – spotlight and honor them. 

If you are looking for more unique days in your industry, a simple Google search of “days of for [your industry]” usually brings up specific days to note. Also visit, NationalDayCalendar.com and NationalToday.com to find more ideas.

These dates of celebration are chosen for local businesses across the US for large and small businesses ranging from:

  • retail shops
  • restaurants
  • café or bakery
  • specialty food service and stores
  • hair salon
  • fitness facilities and gyms
  • farmers
  • local service-based businesses like financial advisers, mortgage brokers, lenders, real estate agents, etc.
  • any local brick and mortar business serving a local community

How to use this resource.

1. Create a content calendar and plan out your month’s strategy using the holiday topics below. – get ours here

2. Start writing captions, finding or creating images or graphics (Canva)

3. Then schedule them a week ahead, using Facebook’s Creator Studio for Facebook and Instagram feeds. Or your favorite scheduler.

Make your social successful, don’t schedule on the fly.

Here are some ideas for marketing opportunities in June

If you are visual and like to print things out and post them where you can see them, as I do, then I made this download the printable calendar just for you.

 

 

MONTHLY

Men’s Health Month
National Adopt a Cat Month
National Fresh Fruit and Vegetables Month
National Country Cooking Month
National Dairy Month
LGBTQIA Pride Month
National Homeownership Month
Great Outdoors Month
Perennial Gardening Month

WEEKLY

National Gardening Week – First Full Week
Animal Rights Awareness Week – Third Week in June through Saturday of May
Men’s Health Week – (Always ends on Father’s Day) Third Week in June

 

DAYS

-6/1 National Tailors Day
-6/1 National I Love My Dentist Day
-6/4 Shopping Cart Day
-6/5 World Environment Day
-6/6 National Gardening Exercise Day
-6/7 World Caring Day
-6/19 Father’s Day
-6/20 World Productivity Day
-6/21 International Yoga Day
-6/26 National Beautician’s Day
-6/27 Micro-, Small and Medium Enterprises Day
-6/29 National Camera Day
-6/29 International Fisherman Day
-6/30 National Work From Home Day
-6/30 Social Media Day

 

LOCAL THINGS HAPPENING

This is where you want to share anything happening in your local area. 

Think of events, big or small, that can help get your businesses brand out into the community. How can you contribute to your community? What is going on in your community that you can support (Lots of grads and dads events happening, celebrate and shout out graduating classes in your area) Celebrate! Check your local news sources to find these feel-good stories and use them!

 

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