November monthly marketing ideas have arrived.
Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays.
Fall continues through the middle of December. So hold on to those pumpkin scented candles and ward off winter just a bit longer. November is one of my all-time favorite months – Thanksgiving is my holiday.
November also kicks off one of the biggest holiday shopping seasons of the year. Black Friday, Small Business Saturday, and Cyber Monday are all up on deck.
My biggest struggle for small businesses is that some of these holidays are so big it’s hard to be seen in the midst of major retailers dominating the game.
So I recommend to all my small local businesses to teasing out your sales to your VIP email list.
Maybe even offer some pre-holiday sales opportunities to get your customers and potential customers ready to buy.
And hit it hard for Shop Small Business Saturday! That is YOUR Day.
Check out the blog on How to Create a Holiday Email Plan for more details on how to do this.
Why Do Holidays Make Great Social Posts?
What I love about holidays is that they seem to get the most interest and engagement on social media, when you tie them back to your business.
These celebrations are an opportunity to create content and offers of value. Blog posts, company news or articles can, on their own, be content to scroll right on by, but a fun celebration post (tied into your business offerings) can be a great way to grab attention and engagement.
Not all of the ideas in this post will (or should) apply to you. Pick the ones that make the most sense and use them to create great posts. In the list below I included some ideas you can steal and make your own.
If you are looking for more unique days to your industry, a simple Google search of “days of for [your industry]” usually brings up specific days to note. Also visit, NationalDayCalendar.com and NationalToday.com to find more ideas.
These dates of celebration are chosen for local businesses across the US for large and small businesses ranging from:
- Downtown businesses
- Cafe or bakery
- Specialty foodservice and stores
- Medical and dental practices
- Hair salons
- Home decor and antique shops
- Local service-based businesses like financial advisers, mortgage brokers, lenders, real estate agents, etc.
- Any local brick and mortar neighborhood business at the heart of your local community
How to use this resource.
- Create a content calendar and plan out your month’s strategy using the holiday topics below.
- Start writing captions, finding or creating images or graphics (Canva)
- Start scheduling them out these social posts a week ahead, using Facebook’s Creator Stuido for Facebook and Instagram feeds.
Make your social a success, don’t schedule on the fly.
Here are some ideas for marketing opportunities in November.
If you are visual and like to print things out and post them where you can see them, as I do, then I made this download the printable calendar just for you.
Adopt a Senior Pet Month
Alzheimer’s Disease Month
Epilepsy awareness month
Diabetic Eye Disease Month
Family stories Month (Libraries!)
Military Family Month- (offer some specials for military families and thank them for their service)
National Alzheimer’s Disease Month
National Diabetes Month
National Gratitude Month
National Native American Heritage Month
Pancreatic Cancer Awareness Month
NoSHAVEmber or Movember – Men’s health awareness month
National Animal Shelter Appreciation Week – 1st full week of November
National Nurse Practioner Week– Second Full Week of November
Dear Santa Letter Week – Second Week of November
National Hunger & Homeless Awareness Week – Week Before Thanksgiving
American Education Week – Week Before Thanksgiving
National Farm-City Week – Begins Friday Before Thanksgiving
11/1 Cook for Your Pets Day
11/1 National Brush Day (dental brushing)
11/1 – 11/13 – Operation Gratitude’s Candy Buy Back
11/1 National Calzone Day
11/4 – National Candy Day
11/11 Veterans Day
11/13 World Kindness Day
11/17 – National Rural Health Day powerofrural.org #PowerOfRural #RuralHealthDay
11/21 – National Gingerbread Cookie Day
11/21 – National Stuffing Day – share your stuffing recipes.
11/26 – National Cake Day#NationalCakeDay
11/24 Thanksgiving Day
11/25 – National Flossing Day #NationalFlossingDay
11/25 – National Native American Heritage Day #NativeAmericanHeritageDay
11/26 – Small Business Saturday
11/28 – Cyber Monday
LOCAL THINGS HAPPENING
This is where you want to share anything happening in your local area.
Not everything you post has to be about your business, and it shouldn’t. A shout out to your local community will go a long way.
Think of events, big or small, that can help get your businesses brand out into the community. How can you contribute to your community? What is going on in your community that you can support (did your local high school football team win big? Celebrate! Check your local news sources to find these feel-good stories and use them!