Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays.
Why Do Holidays Make Great Social Posts?
What I love about holidays is that they seem to get the most interest and engagement on social media.
They are an opportunity to create content and offers of value. Blog posts, company news or article can, on their own, be content to scroll right on by, but a fun celebration post (tied into your business offerings) can be a great way to grab attention and engagement.
Not all of these will apply to you. Pick the ones that do and use them to create posts around topics of conversation.
For example, this month’s Memorial day weekend will be filled with patriotic flags and military posts, rather than throwing up a “thanks for your service” or “let’s remember” post, offer something. Put up an offer for dinner and drinks for Veterans, if you or your employees are Veterans – spotlight them.
If you are looking for more unique days in your industry, a simple Google search of “days of for [your industry]” usually brings up specific days to note. Also visit, NationalDayCalendar.com and NationalToday.com to find more ideas.
These dates of celebration are chosen for local businesses across the US for large and small businesses ranging from:
- retail shops
- restaurants
- cafe or bakery
- specialty food service and stores
- hair salon
- fitness facilities and gyms
- farmers
- local service-based businesses like financial advisers, mortgage brokers, lenders, real estate agents, etc.
- any local brick and mortar business serving a local community
How to use this resource.
1. Create a content calendar and plan out your month’s strategy using the holiday topics below.
2. Start writing captions, finding or creating images or graphics (Canva)
3. Start scheduling out these social posts a week ahead, using Facebook’s Creator Studio for Facebook and Instagram feeds.
Make your social successful, don’t schedule on the fly.
Here are some ideas for marketing opportunities in May
If you are visual and like to print things out and post them where you can see them, as I do, then I made this download the printable calendar just for you.
MONTHLY
National Armed Forces Month
National BBQ Month
Global Employee Health And Fitness Month
National Dental Care Awareness Month
National Mental Health Awareness Month
National Egg Month
National Photography Month
WEEKLY
Intimate Apparel Market Week
National Teacher Appreciation Day – Tuesday of the First Full Week in May
North American Occupational Safety & Health Week – First Sunday through Saturday of May
Teacher Appreciation Week – First Monday through Friday in May
DAYS
-5/1 National Lemonade Day – First Sunday in May
-5/4 National Homemade Soup Day
-5/5 Cinco de Mayo
-5/6 National Military Spouse Appreciation Day – Friday Before Mother’s Day
-5/7 National Packaging Design Day
-5/7 National Fitness Day – First Saturday in May
-5/8 Mother’s Day – Second Sunday in May
-5/16 National Do Something Good for Your Neighbor Day
-5/18 National Visit Your Relatives Day
-5/25 National Wine Day
-5/28 National Burger Day
-5/30 National Creativity Day
-5/31 National Smile Day
LOCAL THINGS HAPPENING
This is where you want to share anything happening in your local area.
Think of events, big or small, that can help get your businesses brand out into the community. How can you contribute to your community? What is going on in your community that you can support (did your local high school football team win big? Celebrate! Check your local news sources to find these feel-good stories and use them!
