February 2021 holidays for your monthly marketing.
Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays.
February is full of love and celebrating the President’s Birthdays. From romantic dinners to grilling, this is a big food and gift month.
Shops and boutiques pull together a gift guide for her and him.
Restaurants now is your time to get those table reservations, promote your special lovers’ menus – bonus: offer something fun for those ordering out.
Why Do Holidays Make Great Social Posts?
What I love about holidays is that they seem to get the most interest and engagement on social media, but you must do this properly and tie it to your cause, products or services.
They are an opportunity to create content and offers of value. Blog posts, company news or article can, on their own, be content to scroll right on by, but a fun celebration post (tied into your business offerings) can be a great way to grab attention and engagement.
Not all of these will apply to you. Pick the ones that do and use them to create great posts. I have provided some ideas in the days below.
If you are looking for more unique days to your industry, a simple Google search of “days of for [your industry]” usually brings up specific days to note. Also visit, NationalDayCalendar.com and NationalToday.com to find more ideas.
These dates of celebration are chosen for local businesses across the US for large and small businesses ranging from:
- Restaurants
- Cafe or bakery
- Specialty foodservice and stores
- Hair salon
- local shops
- fitness facilities and gyms
- medical and dental offices
- Farmers
- Local entities like fire and law enforcement
- Local service-based businesses like financial advisers, mortgage brokers, lenders, real estate agents, etc.
- Any local brick and mortar business serving a local community
How to use this resource.
1. Create a content calendar and plan out your month’s strategy using the holiday topics below.
2. Start writing captions, finding or creating images or graphics (Canva)
3. Start scheduling them out these social posts a week ahead, using Facebook’s Creator Studio for Facebook and Instagram feeds.
Make your social successful, don’t schedule on the fly.
Here are some ideas for marketing opportunities in February
If you are visual and like to print things out and post them where you can see them, as I do, then I made this download the printable calendar just for you.
MONTHLY
Black History Month
American Heart Month
Children’s Dental Health Month
Teen Dating Violence Awareness Month
National Wedding Month
WEEKLY
-February 1-7 National Patient Recognition Week.
-First Full Week: National School Counseling Week
-Week of 2/17 Random Acts of Kindness Week
-Week of 2/22 – National FFA Week
DAYS
– 2/2 Groundhog Day
-2/4 National Homemade Soup Day
-2/5 National Wear Red Day in Support of Heart Health–
-2/6 Ice Cream for Breakfast Day
-2/8 Clean Out Your Computer Day
-2/9 National Toothache Day
-2/9 National Pizza Day
-2/9 Safer Internet Day USA
-2/10 Home Warranty Day
-2/13 Galentines Day (Thanks Leslie from Parks and Rec!)
-2/14 Valentines Day
-2/15 Singles Awareness Day (any restaurants or bars have some singles night out.
-2/16 Fat Tuesday
-2/17 Random Acts of Kindness Day
-2/22 National Margarita Day
-2/25 Chocolate Covered Nut Day, Clam Chowder Day, Pancake Day, Toast Day and Chili Day. (lots of food days today).
-2/26 Skip the Straw Day – use reusable!
-2/28 Tooth Fairy Day10/15 Get to Know
LOCAL THINGS HAPPENING
This is where you want to share anything happening in your local area. Partner with a local business – florists, restaurants and spas could team up for fun couples packages.
Think of events, big or small, that can help get your business’s brand out into the community. How can you contribute to your community? What is going on in your community that you can support (did your local high school football team win big? Celebrate! Check your local news sources to find these feel-good stories and use them!
