Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays.
December is a big month, with holidays, sales and Q4 ending it might seem a little overwhelming, that’s why we pulled together some celebratory ideas you can use to think up some fun social media posts and create entertaining emails for your audience.
Why Do Holidays Make Great Social Posts?
What I love about holidays is that they seem to get the most interest and engagement on social media. With the caveat to use these as a talking point about your business, product or service. These are by no means meant for you to say “Happy Espresso Day” with not context or connection to your business. These are conversation starters for your social, email and other marketing. Also don’t try to stretch it too much to connect it to your business if the connection isn’t there.
They are an opportunity to create content and offers of value. Blog posts, company news or article can, on their own, be content to scroll right on by, but a fun celebration post (tied into your business offerings) can be a great way to grab attention and engagement.
Not all of these will apply to you. Pick the ones that do and use them to create great posts. I have provided some ideas in the days below.
If you are looking for more unique days to your industry, a simple Google search of “days of for [your industry]” usually brings up specific days to note. Also visit, NationalDayCalendar.com and NationalToday.com to find more ideas.
These dates of celebration are chosen for local businesses across the US for large and small businesses ranging from:
- Restaurants
- Cafe or bakery
- Specialty foodservice and stores
- Hair salon
- local shops
- fitness facilities and gyms
- medical and dental offices
- Farmers
- Local entities like fire and law enforcement
- Local service-based businesses like financial advisers, mortgage brokers, lenders, real estate agents, etc.
- Any local brick and mortar business serving a local community
How to use this resource.
1. Create a content calendar and plan out your month’s strategy using the holiday topics below.
2. Start writing captions, finding or creating images or graphics (Canva)
3. Start scheduling them out these social posts a week ahead, using Facebook’s Creator Studio for Facebook and Instagram feeds.
Make your social successful, don’t schedule on the fly.
Here are some ideas for marketing opportunities in October
If you are visual and like to print things out and post them where you can see them, as I do, then I made this download the printable calendar just for you.
MONTHLY
– National Pear Month
– National Write a Business Plan Month
WEEKLY
– National Cookie Cutter Week- First Week
– National Influenza Week – First Full Week
– Older Driver Safety Awareness Week – First Full Week
– National Hand Washing Awareness Week-First Full Week
– Computer Science Education- Week Begins the Second Monday
– Gluten-free Baking Week- Week Before Christmas
– Twelve Days of Christmas – December 25 – January 5
– Kwanzaa: December 26 – January 1
DAYS
– 12/1 National Pie Day (Bakers share your favorite pie recipe)
– 12/3 National Bartender Day (Restaurant Owners, acknowledge your bartenders)
– 12/4 National Cookie Day (Bakers, Restaurants share your favorite cookie recipe)
– 12/7 National Pearl Harbor Remembrance Day
– 12/8 National Brownie Day (Bakers, Restaurants share your favorite Brownie recipe)
– 12/9 National Pastry Day (Bakers, Restaurants share your favorite sweets and its recipe)
– 12/12 Gingerbread House Day (Bakers, Share your most unique Gingerbread house style or recipe)
– 12/17 National Maple Syrup Day
– 12/22 National Date Nut Bread Day
– 12/24 Christmas Eve
– 12/25 Christmas Day
– 12/27 National Fruitcake Day
– 12/28 Pledge of Allegiance Day
– 12/30 Bacon Day
– 12/31 New Years Eve
LOCAL THINGS HAPPENING
This is where you want to share anything happening in your local area.
The winter holidays definitely don’t leave us low on ideas or lack of events in which to participate. Tree lightings, craft fairs and holiday parades there are plenty of things your business can jump into.
Think of events, big or small, that can help get your businesses brand out into the community. How can you contribute to your community? What is going on in your community that you can support (did your local high school football team win big? Celebrate! Check your local news sources to find these feel-good stories and use them!
