Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays.
April is the official kick-off to spring! We are already through Quarter 1 – can you believe that?
Take this new season as an opportunity to create new habits that grow your business – Get Consistent with your content this month.
Why Do Holidays Make Great Social Posts?
What I love about holidays is that they seem to get the most interest and engagement on social media.
They are an opportunity to create content and offers of value. Blog posts, company news or article can, on their own, be content to scroll right on by, but a fun celebration post (tied into your business offerings) can be a great way to grab attention and engagement.
Not all of these will apply to you. Pick the ones that do and use them to create great posts. I have provided some ideas in the days below.
If you are looking for more unique days to your industry, a simple Google search of “days of for [your industry]” usually brings up specific days to note. Also visit, NationalDayCalendar.com and NationalToday.com to find more ideas.
These dates of celebration are chosen for local businesses across the US for large and small businesses ranging from:
- Cafe or bakery
- Specialty foodservice and stores
- Hair salon
- local shops
- fitness facilities and gyms
- medical and dental offices
- Local entities like fire and law enforcement
- Local service-based businesses like financial advisers, mortgage brokers, lenders, real estate agents, etc.
- Any local brick and mortar business serving a local community
How to use this resource.
1. Create a content calendar and plan out your month’s strategy using the holiday topics below.
2. Start writing captions, finding or creating images or graphics (Canva)
3. Start scheduling out these social posts a week ahead, using Facebook’s Creator Studio for Facebook and Instagram feeds.
Make your social success, don’t schedule on the fly.
Here are some ideas for marketing opportunities in April.
If you are visual and like to print things out and post them where you can see them, as I do, then I made this download the printable calendar just for you.
National Gardening Month
Stress Awareness Month
School Library Month
Sexual Assault Awareness Month
National Autism Awareness Month
International Pooper Scooper Week – First Week in April
National Window Safety Week – First Full Week
National Library Week – April 19-25, 2020
Administrative Professionals Week – Last Full Week
Every Kid Healthy Week – Last Week in April
4/1 – April Fool’s Day
4/2 – World Autism Awareness Day
4/2 – Good Friday (changes annually)
4/3 – National Handmade Day – First Saturday in April
4/4 – Easter (changes annually)
4/2 – National PB&J Day
4/4 – National Vitamin C day
4/4 – Jeep 4×4 Day
4/4 – National School Librarian Day
4/7 – National Beer Day
4/9 – Unicorn Day
4/10 – National Siblings Day
4/10 – National Farm Animals Day
4/11 – National Pet Day
4/14 – Gardening Day
4/15 – World Art Day
4/15 Tax Day
4/15 – Get to Know your Customers Day (3rd Thursday of Each Quarter)
4/16 Bean Counter day
4/22 – Earth Day
4/21 – Administrative Professionals Day (Wednesday of Last Full Week)
4/24 – National Sauvignon Blanc Day
4/25 – Hug a Plumber Day
4/27 – Prime Rib day
4/28 – Superhero Day
4/30 – Hairstylist Appreciation Day
4/30 – Arbor Day (last Friday in April)
LOCAL THINGS HAPPENING
This is where you want to share anything happening in your local area.
This is the time of year in my community where all the outdoor activities begin. We have outdoor bike racing, wine walks, Taste of downtown, the farmers market starts, outdoor concert series begins, and all things outdoors gears up.
These are great opportunities for local area businesses to share updates and include what they will be participating in or sponsoring.
Think of events, big or small, that can help get your business’s brand out into the community. How can you contribute to your community? What is going on in your community that you can support (did your local high school football team win big? Celebrate! Check your local news sources to find these feel-good stories and use them!