Monthly Marketing Ideas: November 2022 Holidays
November monthly marketing ideas have arrived. Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays. Fall continues through the middle of December. So hold on to those pumpkin scented...
#5:The Power of Paper and Digital
Is there a reason to use both digital and paper planning tools – heck yes! My not-so-secret tool for content planning is, of course … ASANA! All of my business information from my content to the back end of my business lives in Asana for my team to reference quickly...
#4: Digital Marketing for Local Businesses
Powerful digital marketing for local businesses. Some of the most fantastic advice out there is to do it imperfectly. That means starting and fine-tuning along the way. I started this podcast imperfectly. That doesn't mean we threw it together. Planning began this...
#3: Things I Do to Stay Organized
Learn what helps keep you on track, where you're struggling and how you can adjust or hand things off as you need. Your organization strategy will determine your level of success. When I originally wrote this article my kids were starting school virtually and...
#2: Recession + Your Business, Hold Steady
Do you have a floatation device ready for a downturn or recession?Cutting marketing from your budget to prep for an impending or imminent recession can be like diving into the wave pool at the water park without a floaty. You’ll just end up thrashing around squeezed...
#1: 90 Day Planning
#1: 90- Day Planning This is where I always begin with my clients, “what are your goals” - big vision all the way down to what the next 90-days have in store. If you have dreams and ideas for your life or business, you have got to aim for them otherwise you may...
Monthly Marketing Ideas: October 2020 Holidays
Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays. October is a big month, fall sets in and it’s the kick-off of the holiday season, a pivotal time of the year. Fall and spring are...
Monthly Marketing Ideas: September 2022 Holidays
Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays. September is the last month of the summer, the kids head back to school and the weather begins it’s transition. It’s the last month...
Monthly Marketing: August 2022 Holidays
Why Do Holidays Make Great Social Posts? Because holiday posts are a topic of conversation, fun, exciting and relevant to what is on people's minds. Holidays break up the day and give your audience something unexpected. Use unofficial holidays as an opportunity to...
How to Setup a Successful In-Person Local Event to Boost Business
Online events don't have the same thrill for your local business customers. In-person events are an excellent option, especially for local business owners with meeting spaces or shops. The itch to break free is strong after being cooped up for so long. I want to...
9 Mistakes Local Businesses Make in Email Marketing
9 Mistakes Local Businesses Make in Email Marketing Learn how to take control of your email marketing and avoid common mistakes. Here are some best practice tips. The 9 Mistakes to Avoid 1. Failing to use an email marketing provider Please, please please, if you...
How to Reach a Local Audience Online
How to Reach a Local Audience Online Believe it or not, local businesses have an advantage over larger companies when reaching their local area audiences online. Ad spend costs less when you are targeting people in smaller geographic areas. It's easier to cut through...
Monthly Marketing: July 2022 Holidays
Why Do Holidays Make Great Social Posts? You can take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the "unofficial" holidays. What I love about unofficial and official holidays is that they seem to...
90-Day Planning
90-Day Planning If you pulled up your Big Vision and annual goals right now, where would you say you were in terms of progress? Are they written down? Do you know what you have to do this month or this week to help keep your goals (and dreams) moving forward? The...
8 Things I Do to Stay Organized
Your organization strategy will determine your level of success. When I originally wrote this article my kids were starting school virtually and gawd knows what we had in store, #AmIRight? I'll stick by having a strategy that works for you will help you...
Best Times to Post to Social Media
Best Times to Post to Social Media One of the top questions about social I hear from local business owners is, “when is the best time to post on social media?” My honest opinion is that it doesn’t matter. But I think that is simplifying it too much. Here are a few...
Monthly Marketing: June 2022 Holidays
Why Do Holidays Make Great Social Posts? You can take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the "unofficial" holidays. What I love about unofficial and official holidays is that they seem to...
Email Marketing Subject Line Tips
Write Exciting Email Subject Lines That Get Opens An email’s subject line is your first impression. It’s the biggest factor in determining whether someone opens your email. (You or your business’ name is the second factor if you’ve built credibility with them.) So,...
