Steps to Boost Your Personal Brand as a Marketer

Steps to Boost Your Personal Brand as a Marketer

Easy to do steps you can take today to start promoting your personal brand. Your personal brand is your unique value proposition, your digital footprint that sets you apart in a sea of professionals. Building a robust personal brand enhances your credibility, opens...

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Rejuvenate Your Team and Ignite Your Content

Rejuvenate Your Team and Ignite Your Content

Relighting the Fire of B2B Marketing Teams Innovation and a constant pivot in marketing, while paramount, it’s exhausting.  It's no surprise that marketing teams often find themselves stretched thin and burned out. It’s a hamster wheel of keeping up with what feels...

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Stop Recycling Content Across Platforms

Stop Recycling Content Across Platforms

Understanding the Importance of Context in Social Media Content The Reality of Multi-Platform Posting Most businesses and individuals use the same content across all social media platforms. That’s ok, so long as you do it right, let’s talk about what that looks like....

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Crafting Content Beyond Proper Writing & Grammar

Crafting Content Beyond Proper Writing & Grammar

What else matters in content aside from proper writing and grammar rules? Many content creators focus first and solely on proper writing and grammar rules but fail to consider other important factors that contribute to the effectiveness and success of their content....

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The #1 Mistake Companies Make with Social

The #1 Mistake Companies Make with Social

And how to help them overcome it.  So, your business is ignoring content on social media? Let's chat about a little something I see it all the time - companies treating their social media like an annoying afterthought. They push it off to someone else, cross it off...

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Social Media Management is a Marketing Position

Social Media Management is a Marketing Position

The Evolution of Social Media in B2B Business and Why Savvy Marketers are Essential Hey there let’s chat about why social media is not an admin or intern task!  I hear this a lot and I cringe each time I do, “I’m going to have my (insert family member name) do our...

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How to Setup a Marketing Campaign in Asana

How to Setup a Marketing Campaign in Asana

Let's face it, organizing campaigns is no walk in the park. But, Asana has been the answer for my team when it comes to managing marketing campaigns.  She’s my assistant keeping me on track so I don’t lose my mind and reinvent the wheel for each new client or project....

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SEO for non-SEO Experts and Marketers

SEO for non-SEO Experts and Marketers

SEO is the process of optimizing your website to increase its visibility and ranking on search engines like Google, Bing, and Yahoo.  If you are working with a large company, I recommend working with SEO experts to optimize the site structure. Learn more here from...

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#23. Building a Productive Marketing Team

#23. Building a Productive Marketing Team

Let's get productive and make it a team sport! Building a productivity culture is all about teamwork, collaboration, and working towards shared goals. So grab your teammates and let's make some magic happen! Alright, let's get one thing straight: productivity and work...

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How Marketing Teams Use Asana

How Marketing Teams Use Asana

  Oh Asana, how I love thee. It streamlines workflows, improves collaboration, and boosts productivity like a superhero of project management. If you aren't using a project management tool let's talk about how marketing teams can harness the power of Asana to...

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