Social Media Goals for B2B Businesses: How to Move From Thought Leadership to Lead Generation
What matters when creating your client’s social We all know how important social media and content has become to our marketing plans. Clients often times doen’t have regular content, or if they do, they don’t know how to use it to the full potential. That is why...
Social Media Management is a Marketing Position
The Evolution of Social Media in B2B Business and Why Savvy Marketers are Essential Hey there let’s chat about why social media is not an admin or intern task! I hear this a lot and I cringe each time I do, “I’m going to have my (insert family member name) do our...
No Content? No Problem! Effective Strategies for B2B Client Posts
B2B Client Posts: Beating the Content Drought with Creative Solutions Organic social can be tough these days. If you’re a marketer you’ve heard a lot “you gotta pay to play.” You probably even say it to your clients. The worst is when a client doesn’t have a content...
How to Setup a Marketing Campaign in Asana
Let's face it, organizing campaigns is no walk in the park. But, Asana has been the answer for my team when it comes to managing marketing campaigns. She’s my assistant keeping me on track so I don’t lose my mind and reinvent the wheel for each new client or project....
SEO for non-SEO Experts and Marketers
SEO is the process of optimizing your website to increase its visibility and ranking on search engines like Google, Bing, and Yahoo. If you are working with a large company, I recommend working with SEO experts to optimize the site structure. Learn more here from...
#23. Building a Productive Marketing Team
Let's get productive and make it a team sport! Building a productivity culture is all about teamwork, collaboration, and working towards shared goals. So grab your teammates and let's make some magic happen! Alright, let's get one thing straight: productivity and work...
How Marketing Teams Use Asana
Oh Asana, how I love thee. It streamlines workflows, improves collaboration, and boosts productivity like a superhero of project management. If you aren't using a project management tool let's talk about how marketing teams can harness the power of Asana to...
#22 ChatGPT and Marketing: The Copilot That Will Transform Your Productivity
We’re Marketing in the Age of AI and Embracing the Future of Productivity and InnovationSo far, I haven’t met any marketers who actually think AI will take their job most seem to think it’s going to help them tremendously. I have met some who are suspicious and...
#21. Embrace your Multi-Talented Self: Excel as a Jill of All Trades
In today's fast-paced and ever-changing world of marketing, being a multidisciplinary marketing expert can give you a powerful advantage.Today, we're talking about why being a Jill of all trades is a great thing, especially if you're a marketing manager. You might...
#20. Lessons From My Daily Practice of Stillness
Stillness sounds so simple, yet peaceful and wonderful … until you try it. It’s incredibly uncomfortable. I become hyper aware of everything around me. How uncomfortable I am, how I don’t know what to do with my hands or what I should look at and what I’m supposed to...
#19. Streamlining Your Workflow with GoodNotes
I totally get it – there's something about putting pen to paper that just feels right. But when it comes to keeping all your notes organized, things can get a little tricky. Let’s chat about Goodnotes. If you are a digital person but still like the feel of writing on...
#18. Maximizing Your Potential Daily Habits for Success
What began as a routine to start my day ended up being a catalyst for big inspiration in my life and business.For the past two years, I've worked on establishing a routine to achieve the following goals: 1. Not jumping out of bed and starting work 2. Having a hard...
# 17. Ultimate Guide to Shared Drive Organization
Say goodbye to chaotic shared drives and hello to seamless collaboration!Nothing is more frustrating and time-consuming to be unable to find the documents you need, when you need them. One of the most common workplace roadblocks is quickly finding files and...
#16. Getting Comfortable With “Uncomfortable”
Without pain the moments of pleasure would be meaningless. Why does it even matter? Why can’t we just hunker down in our comfort zones? Well if the pandemic taught us anything it’s that we need people and need to get out more than we all thought we probably...
#15. Things to Keep Doing in 2023
What’s serving you well and what isn’t? Have you looked back on all those things that happened in 2022 that elevated your life? Each year I take inventory of what served me and use that to determine what I’m going to keep doing. Keeping the things that brought me...
#14. What and How to Delegate First
The Power of Delegating as a Small Team to get Sh*t Off Your PlateEver find yourself thinking it's easier to just do it yourself? Maybe you feel bad that you're giving your work to somebody else, or you're afraid somebody else will do a better job than you? It could...
#13. Squirrel! How to Stay Focused
Are you hardwired to be focused or off-task? The age-old nature versus nurture question. My belief is we tend lean more towards one side or another, but our habits push to be what we want to be regardless of nature or nurture. You want to be organized and focused? Set...
#12 Capturing Ideas on the Go
Just like being in the shower, my best ideas come to mind when I am driving or out and about. One word… Notes Whatever phone you have it either comes with a Notes app or you can get any number of free notes apps. iPhone notes app Google Drive/Docs Add Siri to the mix...
