Do you take a break from content and social? Or do you leverage the spike in traffic?

The holiday season is upon us, and as B2B marketers, you may be wondering if it’s a good idea to take a break from social media and content marketing during this festive time.

Social media traffic spikes by 73% during the holidays.

It’s an opportunity to take advantage of the increased traffic to connect with your audience in a meaningful way.

If you’re a B2B marketer here are some ideas to strategically share content during the holidays.


1. Embrace the Spirit of Giving: Charities and Gratitude

The holidays are a time for giving back and showing gratitude.

Consider sharing content about your company’s involvement in charitable initiatives or partnerships with nonprofits.

Highlight the impact you’re making in your community or industry. This not only spreads holiday cheer but also showcases your company’s values and commitment to social responsibility.

2. Join in the Celebrations

Share in the festive spirit with holiday-themed content.

A hospital client of mine spotlights their staff in an annual holiday themed video wishing happy holidays. It showcases the faces of their business which always results in lots of positive engagement on social media.


3. Create Fun Holiday Content

Don’t be afraid to inject some fun into your content. Share humorous holiday-themed memes, videos, or GIFs that resonate with your audience.

Keep it light-hearted and entertaining to capture your followers’ attention in a busy holiday season.


4. Offer Practical Holiday Tips.

Remember that your audience is still working during the holidays, so continue providing value with informative content.

Share tips and strategies that can help them navigate the challenges of the season.

For instance, you can create blog posts, videos, or infographics on topics like end of the year preparation, a look ahead to next year.

Before you say this doesn’t apply to your B2B, let’s look at mining, a seemingly tough sector that pulls this off well.

Mining Associations share “thanks to mining”  posts showcasing the things we use during the holidays that wouldn’t be possible without mined materials.

Educating people while staying relevant to what’s currently happening cutting through the holiday noise.

5. Maintain a Balance

While holiday-themed content is important, don’t forget to maintain a balance with your regular content.

Continue sharing informative and engaging posts that are relevant to your industry or niche. This could include:

  • A blog post on a topic within your industry that’s impacted during the holidays or end of year and give advice on it.
  • A video tutorial on how to use your product or service to save time and money during the holidays.
  • An infographic about the latest trends in your industry.

The holiday season can be an opportunity for B2B marketers to connect with their audience in a meaningful way.

So, maybe don’t hit pause on your content marketing efforts; instead, spread some holiday cheer and strengthen your brand’s presence. 

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