December 2020 holidays for your monthly marketing.
Take advantage of the upcoming holidays or “Days of” by sharing new inventory, specials, gift ideas, or tips related to the holidays.
December 21st is the official start of winter. Kids are going on winter break from school and we have all sorts of holidays this month.
Post-biggest-sales-of-the-year, there are still plenty of opportunities to boost those holiday sales. I recommend to all my small local businesses to send out promotional emails to showcase your products to your VIP email list. Offer them a special discount for being a VIP subscriber on your list (hint this is everyone on your list).
To prepare for this holiday season, think digital. This season you will want to meet your customers where they are, and that means focus on your digital footprint. Digital is the place to be. Implement an online sales platform – Shopify is great for products, implemented touchless transactions, introduce local delivery and shipping, create customer gift lists, and focus on putting in place good safety protocols in its stores.
Clearly share this information all over your website, social media accounts and in your emails.
Make it easy for your customers to give you money!
Why Do Holidays Make Great Social Posts?
What I love about holidays is that they seem to get the most interest and engagement on social media, when you tie them back to your business. So stop struggling with thinking up monthly marketing ideas that are complex or fancy, make it easy!
These celebrations are an opportunity to create content and offers of value. Blog posts, company news or articles can, on their own, be content to scroll right on by, but a fun celebration post (tied into your business offerings) can be a great way to grab attention and engagement.
Not all of the ideas in this post will (or should) apply to you. Pick the ones that make the most sense and use them to create great posts. In the list below I included some ideas you can steal and make your own.
If you are looking for more unique days to your industry, a simple Google search of “days of for [your industry]” usually brings up specific days to note. Also visit, NationalDayCalendar.com and NationalToday.com to find more ideas.
These dates of celebration are chosen for local businesses across the US for large and small businesses ranging from:
- Downtown businesses
- Cafe or bakery
- Specialty foodservice and stores
- Medical and dental practices
- Hair salons
- Home decor and antique shops
- Local service-based businesses like financial advisers, mortgage brokers, lenders, real estate agents, etc.
- Any local brick and mortar neighborhood business at the heart of your local community
How to use this resource.
- Create a content calendar and plan out your month’s strategy using the holiday topics below.
- Start writing captions, finding or creating images or graphics (Canva)
- Start scheduling these social posts a week ahead, using Facebook’s Creator Studio for Facebook and Instagram feeds.
Make your social a success, don’t schedule on the fly.
Here are some ideas for marketing opportunities in December.
If you are visual and like to print things out and post them where you can see them, as I do, then I made this printable calendar just for you.
National Car Donation Month
AIDS Awareness Month
National Pear Month
Operation Santa Paws (1-24)
National Human Rights Month
Universal Human Rights Month
Worldwide Food Service Safety Month
National Cookie Cutter Week (1st week)
Older Driver Safety Awareness Week (1st Week)
Crohn’s and Colitis Awareness (12/1 – 12/7)
Computer Science Education Week (Begins second Monday)
Twelve Days of Christmas – 12/25 – 1 /5 (promotionally you could do something Dec. 1-12)
11/30 Cyber Monday
12/1 National Day of Giving
12/4 National Cookie Day
12/7 National Pearl Harbor Remembrance Day
12/12 National Gingerbread house day
12/13 National Guard Birthday
12/19 Answer The Telephone Like Buddy The Elf Day National Ugly Christmas Sweater Day – Third Friday in December
12/20 National Wreaths Across America Day
12/21 Winter Solstice (first day of winter)
12/24 National Eggnog Day
12/24 Christmas Eve
12/25 National Pumpkin Pie Day
12/16 Candy Cane Day
12/26 – 1/1 Kwanzaa
12/31 New Year’s Eve
LOCAL THINGS HAPPENING
This is where you want to share anything happening in your local area.
Not everything you post has to be about your business, and it shouldn’t. A shout out to your local community will go a long way.
Think of events, big or small, that can help get your business’s brand out into the community. How can you contribute to your community? What is going on in your community that you can support (did your local high school football team win big? Celebrate! Check your local news sources to find these feel-good stories and use them!