Stop Recycling Content Across Platforms

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When you make good habits a part of your daily routine, your content marketing can go from being hit-or-miss to a smooth operation that always delivers value to your audience. 

And it helps keep your strategy effective and impactful, no matter how much trends and technologies change.

Practice does make perfect-ish! 

With this in mind, here are some regular habits that can help you create more content.

  1. Devour Industry Content Daily

Immersing yourself in industry-related content daily is crucial. This could mean subscribing to relevant newsletters, following industry leaders on social media, or setting up Google Alerts for specific keywords. This habit ensures you’re always informed about the latest trends, challenges and opportunities, allowing you to position your content as timely and relevant.

Some of my favorites on social media and content marketing are Social Media Examiner, Tracey Wallace, For the Interested-Josh Spector and other marketers on LinkedIn. 

I also read classics like Ogilvy on Advertising and How to Win Friends and Influence People. 

Newer reads, Everything is Figureoutable, Building a StoryBrand, Tribes and Crushing It.

I listen to podcasts on experts, marketing, inspiration and business.

Curate your industry mentors and start devouring!

  1. Cultivate a Writing Routine

Oooh, writing helps me process. Writing consistently improves and strengthens your brand’s voice. Try to write regularly, even when it’s not for a specific project. 

You could jot down your thoughts, blog, or post on social media. Writing regularly keeps your creativity flowing and gives you content to share without struggling with what to come up with. 

This has been a game-changer for my consistency. Remember, it takes time to build, but practicing increases your consistency over time. So go easy on yourself and just start slow.

  1. Deep-dive into Audience Research

David Ogilvy says the key to being a great marketer/copywriter is research. He credits deep diving into products with his success. 

Understanding your audience goes beyond surface-level demographics. Invest time in studying their behaviors, preferences, words, worldview and pain points. Engage with them through surveys, social media interactions and comments. This deeper understanding helps you customize your content better, making it more relatable to your audience on a personal level.

In the days of social media, we have a particular advantage that David Olgivy did not have – direct access to audience input even before we’ve earned the right to talk with them directly. We can peek in on their conversations in the comments of our competitors, friends and network.

  1. Forge Your Unique Voice

Your voice is your beacon in a sea of content. Establishing a unique voice isn’t just about how you write, it’s also about the perspectives and insights you offer. Maybe what and how you say it connects with your people in a way nobody else was able to accomplish. 

Don’t be afraid to infuse your personality into your content; authenticity attracts and keeps your audience’s attention. 

  1. Curate with Care

Sharing other people’s content can add value to your audience, provided it’s done right. Pick content that goes with your own message and gives your audience something extra. It shows you’re a leader and helps you connect with others in your field.

Share an article with your thoughts, ask questions or start a conversation that helps your audience discover new information, do something new or differently, or view things from a different perspective.

  1. Know Your KPIs Inside Out

Eh this feels like a cliche anymore but KPIs are necessary. Content marketing without a clear understanding of is like sailing without a compass. Define what success looks like for each piece of content, whether it’s engagement, leads or conversions. 

Then interpret what it means to your client’s goals, identify what is working and what can be improved and come up with ideas on how to improve. You have to understand analytics in order to know what they are telling you. When you have clear goals it’s much easier to understand what KPIs should be used and what they mean.

  1. Network Relentlessly

Never underestimate the power of networking. Every interaction is an opportunity to learn, share and collaborate. Attend industry events, participate in online forums and engage on social media. Networking not only broadens your perspective but can also open doors to new opportunities.

  1. Be a Solution Provider

Finally, focus on offering solutions through your content, not just commentary. Address common challenges, answer pressing questions, and provide actionable insights. Be a resource. 

You’ll build trust and establish your brand as an authority in your field.

Are these really unconventional content marketing habits? Nah, but I know they are game-changers for me. 

These practices have helped me build routine in my daily life and a process to help create for myself and my clients.

Excellence isn’t just about what you do; it’s about how consistently and thoughtfully you do it.

Join me in my journey to become more consistent. (in this email and on LinkedIn).

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