Writing your first blog post can be intimidating. But I want you to know, it doesn’t have to be difficult. This post will provide you with what you need to know and do to write your first blog post for your local business.

Good Title

Good subject lines are important. And there is a lot of information out there on how to create stellar headlines. While your titles can absolutely help your exposure it’s also not something you should spend too much time on at first. When you first start blogging I want you to focus on just writing blog posts consistently with some basic rules.

 

The CoSchedule Headline Analyzer and Email Subject Line Tester is a great free tool to help you analyze your title without having to be a title/subject line expert. You can use it for

 

Blog Post Structure

You know the paragraph structure you probably forgot you learned in school. The structure is necessary for the blog to flow and keep you on track and your reader interested.

Headline
Opener
Body w/Headings/Subheadings (to break up for readability)
Call to Action
Body w/Headings/Subheadings
Concluding paragraph
Call to Action

And images and buttons to pop!

 

Minimum 300 Words

A good rule of thumb for SEO (Search Engine Optimization) and your blog posts is to write a blog post that is a minimum of 300 words. This will help your post be found by search engines without having to be an SEO expert! Which leads me to the next item. Think about a keyword that people might use to search for your blog posts topic. Make it simple and try to incorporate it (in a natural unawkward way). This can take some practice but it’s important. But DON’T hold off on blogging because you don’t have this piece down. Just write 300 words and get your posts out there consistently.

 

Good Image/Graphic

You can find some amazing images out there for free:

Kaboompics.com
Pexels.com
Pixaby.com

Are some of my favorites.

I create images in Canva. I have a paid account so I get more free stock image options. Canva is affordable and easy to use. It’s a great option if you are not a designer, but also cannot afford a designer. It’s has been the best tool for improving my blog post images, my freebies and opt-ins, ad images and all my design needs.

 

Images help entice your readers to read your post – first impressions can make the difference.

 

Make a Pinterest version of your blog post image so you can share it to Pinterest.

 

Call to Action

This is the area that took me the longest to nail down. For whatever reason, it was always hard for me to tie in my free offers in all my blog posts. But it’s vital. Tell people what to do next! What is their next step? Sign up for a freebie? Visit your FB Group and join? Read another blog post?  Your readers want more…give it to them.

 

For a long time I made blogging hard, and I did so because I read so much about the elements of a blog post. It was intimidating. I started to feel like I had to be an expert at drafting the perfect headline, designing the perfect image, finding the perfect keywords and learn the art of intertwining the right balance into the blog post, and be an excellent writer before I could even write one blog post. So much of the information out there makes it very intimidating for beginners. And when it’s too hard, most people won’t go through it. And you know how you really get good a blogging? By doing. And see what your customers respond to. You can’t test headlines if you don’t have a blog. You can’t get better at writing without writing. So just do it!

 

And if you are stuck on how to come up with ideas for your posts, I have a great planner for all of your content! The FREE social media planner helps you develop content for your blog and social media for an ENTIRE month in just an hour! Click the button below to get your copy! 


Smart Marketing Squad

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