In 2009, I began food blogging. Back in the day when Blogger was really popular and WordPress was still relatively new. Food blogging was made popular by the movie Julie and Julia (a girl who blogged her way through the Julia Child’s Art of Cooking book).
Cooking is a passion of mine, my dad and I share recipes and compare notes. So I thought what a great way to document what I’m doing and share it with my family. Little did I know the road this food blog would take me on.
Fast forward 4 years and I am writing my blog, I picked up a food column in my local newspaper and I was participating in our local farmers’ market teaching others about food (foreshadowing here). This is when I first thought to make a business of this somehow and started researching monetizing blogs and online business, which lead me to find my online mentors: Amy Porterfield, Ali Brown, Marie Forleo, Pat Flynn, James Wedmore (when he was doing video tutorials).
I consumed all I could about online marketing, creating an online business, growing a list, business models for online businesses and alllllll the techy pieces that go with it. I signed up for B-School and Amy Porterfield’s list building class met Amy in person at my B-School bonus event. I immersed myself in all the things.
About this time my dad gifted me an Instant Pot Pressure and once I began using it I was so excited to share what I knew with the world (again foreshadowing). So I found my new niche – Not Your Grandma’s Pressure Cooking. I put all my online marketing skills to work. I leveraged Pinterest and I grew my email list to over 1000 people (and growing daily) in just a few months, my Pinterest views each month were over 300k and climbing, my Youtube introduction video reach over half a million views. I guess it’s safe to say I learned a little from immersing myself in learning online marketing. Success!
But I didn’t start out feeling great about marketing. In fact, marketing was my least favorite topic, scared the crap out of me and I was sure I would NEVER be good at it. Even my first round through B-school I dreaded and avoided it. But I knew it was vital if I ever wanted to run a business. So I consumed all the things.
Now 6 years later, I have gone from a scared-of-marketing food blogger to an online business owner who teaches online marketing and a digital marketing strategist at the agency I work for. My what a difference a few years can make. I follow all the trends, I consume marketing content almost obsessively and it’s now my passion. How crazy is it to go from hating and avoiding marketing to it being something I am so passionate about? I embraced it and I learned, and continue to learn, everything I could.
Ok, this part here is important and I foreshadowed it above because it’s a common theme in my life. Have you heard of Sparketype? I heard about Sparketypes on a James Wedmore podcast with the founder, Jonathan Fields. It’s a personality assessment similar to Enneagram and 16 Personalities, but slightly different. Sparketype takes your personality into consideration and tells you what type of work you should be doing in your life.
Sometimes you just need a little confirmation in your life.
My Sparketype is what they call a Sage – I love learning and immersing myself in subjects (ya, I knew that), but the goal of all that learning is to help and teach others. A ha!!! While I knew I loved to teach others and loved learning, I hadn’t put it together in this way. Mind Blown.
My secondary type was what they call an Essentialist, and it’s basically an organizer of all chaos. Yes yes yes, I am definitely a system, process, and organizer type. I find myself organizing and creating systems in everything I do and everywhere I go. This is definitely my second calling. And people think I’m just bossy! (ha!)
So as I welcome you into my world, my life’s work is to help others, pass along all I know in order to help you create a thriving business online. Welcome, I’m so glad to have you!
IT’S TIME FOR A CHANGE
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