In today’s fast-paced and ever-changing world of marketing, being a multidisciplinary marketing expert can give you a powerful advantage.
Today, we’re talking about why being a Jill of all trades is a great thing, especially if you’re a marketing manager. You might have heard the saying, “Jack of all trades, master of none,” but that’s not entirely true. In fact, it’s a bit of a misinterpretation. The original saying was “a jack of all trades is a master of none, but oftentimes better than a master of one.” That means you have a broad range of skills and knowledge. And it was meant as a compliment!
The twist on this quote was meant as an insult implying that someone has many competencies but isn’t particularly outstanding with any one of them.
And this, my friends, isn’t always the case! You can have many competencies with a specialty area or niche.
And guess what, being a Jacks and Jills of all Trades is essential for success. These individuals make great leaders!
A T-shaped person is: someone who has specialized knowledge and skills in a particular area, as well as the desire and ability to make connections across different disciplines. (The top of the T is “Broad ” ability to work outside core area while the vertical line down the T is “Deep” functional area, discipline or specialty.
Think about it like this, if you are applying for an upper-level marketing role and you have solid knowledge ranging from strategic planning, campaign analysis and goals setting, social media strategy, graphic design, stellar copying writing skills and the ability to see the bigger picture you’ll have the edge over someone who only does one job and is a skilled expert – say a web designer or graphic designer that only does that work. That’s where being a Jill of all trades fits in perfectly in leadership roles.
That’s how I built my success. I have multidisciplinary skills that I acquire while building in the real world with my 1:1 clients. The years I’ve spent marketing and in project management is what helps me help others.
The way I see it, whether you are a niched/skilled expert, multi-skilled with many competencies or multi-skilled with niche expertise, there is a place for each of you. We need every one of you. It’s common to start with a speciality area and then become more versatile and translate those skills to other areas.
I started as a paralegal and transferred the case management skills into project management and my years of blogging into online marketing.
As a marketing manager, you must be multifaceted and have diverse skills and knowledge. And let’s face it most of us are multi-faceted even as experts.
Doctors and lawyers become multifaceted – they run medical practices and law firms – they’ve got to be a master of all trades to run a business, manage people and practice medicine or law.
Being versatile means you can manage a team, develop a brand strategy, write compelling copy, and analyze data. This versatility is valuable because it allows you to tackle any challenge that comes your way.
It means you see the big picture while everyone else might be focused on their piece of the project.
It also means you can take on a wide range of responsibilities and can adapt to various situations, which can help you advance your career or business.
Same for freelance marketers, these skills are great because you can get by wearing many hats, so you can save time and money by not having to rely on a big team to get started.
One of the best things about being a Jill of all trades is your ability to adapt to changing situations.
Marketing is constantly evolving, and as a marketing manager, you need to pivot quickly and efficiently. Understanding the big picture enables you do just that.
You can take on new challenges and responsibilities and are better equipped to navigate changes in the competitive landscape.
Marketing is all about creativity, and as a Jill of all trades, you’re able to think outside the box and come up with innovative solutions to marketing challenges. You can brainstorm new ideas for campaigns, develop creative content, and design eye-catching graphics. This creativity is essential in marketing, where you need to stand out from the competition and capture your audience’s attention.
Being a Jill of all trades requires resourcefulness. When faced with a challenge or obstacle, you can draw upon your knowledge and experience to find creative solutions. You can think outside of the box and come up with innovative ways to achieve your goals, even when there are limited time or resources.
Lastly, communication is key in marketing. As a Jill of all trades, you’re able to communicate effectively with team members, clients, and stakeholders. You can articulate your ideas clearly, listen actively, and collaborate effectively. This communication is essential in marketing, where you need to work closely with others to achieve your goals.
So there you have it, folks! Being a Jill of all trades is not a curse or a negative connotation that you’re inadequate, it’s quite the opposite.
It’s an amazing opportunity with many benefits, and it can help you excel in your career as a marketing manager. So don’t be afraid to embrace your multi-talented self and become a Jill of all trades!
Let’s dispel the negative connotation of being a Jill of all Trades and make big change in the marketing industry.
Whenever you’re ready, here are 2 ways I can help you:
- Download the Asana Starter Kit this is the system I use for my clients and my own business.
- 1:1 Strategy Session to get you unstuck. Whether you need help with the tech, strategy, systems or programs setup – setup a time to work through it with me.
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